Creating content and optimizing that content for SEO is an essential part to inbound marketing. If your business(or just for yourself) creates videos and publishes them on YouTube, then doing SEO for YouTube really is no different. Without fully optimizing a video in the correct way, you could be missing out on groups of people who don’t see what you have to offer. I figured it would be best if I gave some insight on how to SEO YouTube videos for this post. YouTube is always a good video option, and the fact that it shows up in Google Search results, can not be overlooked. So lets get to learning how to SEO YouTube videos!
How To SEO YouTube Videos
Correct Title and Description – Just as you would do SEO for your own website. The correct Title and Description of the YouTube video is ideal. Once you upload the video to YouTube the title and description of the video can then be edited.
The title of the YouTube video should have a specific keyword your business wants to get found for. If you can, use the keyword at the beginning of the title to keep in line with fundamental SEO tactics that you use on your website. The title should also be no more than 66 characters in length. Anything more than that, and the title gets cut off when people search for the keyword in Google.
Always create an accurate title with your specific keyword phrase!
The description of your video should be more of the same. It should have your keyword within it again(other variations are fine as well), and a link directly to the correct page for the product you’re selling within the first sentence of your description. If you wait to put your link at the end of the overall description, the link will be hidden until the viewer clicks on the more info tab. Keeping your link “Above The Fold” in this instance is ideal. Who said learning how to correctly SEO YouTube videos was hard? It’s a breeze!
An accurate description with the keyword and a link going to the correct page really goes a long way!
Tagging your YouTube video – SEO for Youtube really isn’t that difficult once you have the title and description in order. The rest really just falls into place. Tagging your video appropriately is also essential in learning how to SEO YouTube videos. The tags on the video allow it to also be seen when people search for relevant keywords that you might think would be a good fit for your video to be seen. Tagging your video also places it within the “related videos” queue, so when a person finishes watching a video, your video then has then an increased chance to be viewed by that person as well.
Inbound Linking and Embedding – Allowing your video to be embedded is a good way to get it shared if your video is good/entertaining enough. Embedding gives people the ability to place your video on their website/forum/or any other place so it can be seen by even more people. Same goes for inbound linking(people putting links to your videos on their site(s)). The object of YouTube SEO is to get people to see and react to what you have to offer. Limiting either one of these abilities will hinder your SEO efforts for your YouTube video and channel.
If you can get multiple websites and people to continually share your video, you can affect your search rankings with that video too. It’s a simple concept, and really its the heart of what SEO is. Learning how to SEO YouTube videos so far has been a breeze, we’ve got a few more things to discuss and then you’re well on your way to getting your video out there!
Comments and Ratings – If your video is getting comments and high ratings, that means you’ve done your job and created content that people are interested in. Encourage the people that like your video(s) to share them among their friends, keep posting your videos and content to YouTube and your blog, and most importantly, have fun with it! It may not take off right away, but getting on the fast track with these YouTube SEO fundamentals will help you improve over time in seeing reactions and user outreach.
As always if you’re learning how to SEO YouTube videos or have any kind of questions. Please do not hesitate to leave a comment or send me a message. I’m always ready to help someone get off the ground!