Tag Archives: SEO Pittsburgh

Backlinking Gone Wrong

In my profession, I see the image posted below and wonder how exactly this failure came to be. It’s forum spam, and it’s a failure of forum spam at that. It’s the kind of forum spam that Google cracks down on when scrubbing your site. It could potentially get you black listed if you fail enough times by doing backlinking this way.

Comment Spam SEO

A “black hat” SEO tactic called spinning created this monstrosity

I suppose my question is did someone actually do this themselves?  Or did they trust someone else enough to let them do it this poorly? I have a hard enough time giving someone access to keywords that I’m going after let alone do a shoddy backlinking campaign to my website. Let’s be honest here, this is exactly the kind of fear you should have if you hire an internet marketer or SEO and don’t ask the proper questions about the backlinking tactics they use.

This form of spam is using the technique called “spinning text.” I’m familiar with it because in my profession, I have to read up on absolutely everything good and bad in the world of SEO. Not to mention that I see these kinds of things on a daily occurrence the through hundreds of websites that I work on at any given time. The sad thing I supposes is that whoever did this took the easy way out. They had to either pay for the program, or they paid someone else who used the program to over charge their client and continue on about their business while collecting easy money.

Backlinking is hard, time-consuming, and if done incorrectly it can ruin your site. Don’t take the easy way out when it comes to the quality of your website. You pay what you get for, and always be sure to ask the right questions when it comes to hiring an internet marketer. Don’t let them do this to your website.

It Takes Two To SEO Tango

…Especially when it comes to being an SEO Consultant and working with other Small Businesses around the area. As a small business, you’ve put in crazy amounts of work to get where you are today. That’s understood immediately when you sign a deal to have SEO done to your website. However, the one thing that’s a battle is assuming that something like SEO just works.

Plain and simple, there’s much communication and support needed from both the consultant side, as well as the business owner side. To expect your site to increase in rankings/visits by just having the content you have on your website is an incorrect thought. It’s never an exact science to begin with while doing SEO.

It’s purely in my strategy to do all the research, make sure all the content is completed correctly and within the standards of good SEO, and making sure the back linking doesn’t actually hurt the website through one of Google’s Algo changes.

Having your entire site built with the correct foundation, using the proper content, and working on getting relevant back links gives your website a shot to place well in the rankings. It’s not a guarantee that you’ll be placed within the top 3 spots either.

That being said, you’re going to get just as much out of it as you put in. Keeping the SEO Consultant informed with new content/products will go great lengths in content creation. This kind of content is essential to increasing your site as well as it’s reach throughout the internet.