As I was reading throughout the dozens of site I cruise daily. I came across an interesting comment from a reader within one of the dozen “x amount of SEO changes that will happen in 2014” articles.
It wasn’t so much what did you think would change in 2014, but what are you afraid of in 2014 when it comes to Search Engine Optimization. The more I thought about the question, the more I became more enamored with how instantaneous the question was it was but how much of an impact it could make.
We’re more or less playing by Google’s rules when it comes to optimizing a website. I don’t have a specific fear when it comes to SEO. After all, we’ve already come to realize that we must deal with “term not provided” change. Which for me, turned out for the better.
The more I think about the question, the more I keep circling back to an obvious answer for most people related to the web design and SEO field. The fear of falling behind.
It’s that fear of being caught off-guard by something and putting you further back than you were before. Search engine optimization is always about pushing forward. Serving new and informative content, finding ways to entice people to link to your website, learning new tactics that aren’t utilized by everyone in the competitive market near you, but what happens when you become the person that always feels like they’re trying to catch up?
That is the fear I have on a daily basis, and it’s that fear that causes me to constantly read, research, and most importantly; try when it comes to practicing search engine optimization. The changes that come from Google are always going to be there.
Sure, I would consider myself in a place that’s following the front-runners. However I’d consider myself a more learned early adaptor. I’m willing to learn new code or try things that could help put me ahead of the pack.
I’ve been doing SEO and website optimization for the better part of 7 years. I’ve seen and done a lot of things that I’m not proud of in the early days of SEO, but have continued to adapt and survive during even the harshest of environmental changes with SEO. I just couldn’t fathom the day I couldn’t do it any more.
So instead of what you think is going to happen in 2014 with SEO. What do you fear the most about it?