Being able to analyze your website’s data with Google Analytics is awesome. For one, it’s free. The second thing, while many use it for just baseline reporting, it can be used for much more than that. Especially when it comes to using it for Search Engine Optimization purposes. Google Analytics enables you to view advanced segments of your data quickly to analyze the most important information to you.

Google Analytics advanced segments could be considered the light in a dark tunnel of data. It gives you exactly what you need to deep dive into the data and give real engaging results that can help you take your website optimization to the next level.

I’ll go through the top five advanced segments that can immediately make an impact when analyzing your website data for seo purposes.

Google Analytics Advanced Segments

Organic Image Traffic

Have an image-rich website and want to accurately see the kind of traffic that is coming from image searches to your site? This segment enables you to view search traffic coming from Google Images separately from all organic search to find out how well images are doing, or if you could potentially tap into the success of an already popular image.

 

 

 

 

 

Link to Google Analytics advanced segment: http://goo.gl/xwVpge

First Interaction using Organic Search

This advanced segment can help you discover just how many people are visiting your site through organic search as their first interaction. More than likely, you will find this segment useful when breaking down a report for someone who’s only interested in increasing the natural search side of a website. Filter it out so you can see just how much of an impact your website makes in the organic stratosphere.

 

 

 

 

 

 

Link to Google Analytics advanced segment: http://goo.gl/6iPDlC

Any Interaction using Organic Search

While this is similar to the advanced segment above. This segment breaks out all of your visitors who have visited your site through organic search at least once(new and returning) in their history of visiting your site.

 

 

 

 

 

 

Link to Google Analytics advanced segment: http://goo.gl/6P1oKC

Specific Page as the First Interaction

Placing a special importance on a page within your website? Want to see how many people visit your blog? With this Google Analytics advanced segment you can make that happen. This segment is great for determining the positive or negative value of a page and determining if it needs more work. This is great for determining what visitors visited your site through a specific page as their first interaction.

 

 

 

 

 

 

Link to Google Analytics advanced segment: http://goo.gl/HzzULb

Depth of Organic Visits

This advanced segment can be used to see how engaging your website is from an organic search perspective. The idea is to keep people on your site as long as possible before converting. The more engaging content you have, the more likely you can keep people interested. This segment really can be an eye opener at just how much is needed to continue to optimize your site for search(it was for me anyways!).

 

 

 

 

 

 

Link to Google Analytics advanced segment: http://goo.gl/kp56Zy

So there’s five advanced segments that can easily get you started in diving deeper into your website. All of these can be used for increasing the value of your website and analyzing the potential workflow needed to further optimize your website!

I’ve listed my five to get even the basic users started, what are yours? If you have any valuable advanced segments that you use with Google Analytics, feel free to comment below!