SEO Starter Series: Titles

Titles, you mean like headlines and stuff right? Precisely! Everything related to your blog can live and die with this direct 4-5 word line to entice the reader into actually reading what you have to say.

You could seriously have the most important thing ever written down by anyone in the world, and if your titles aren’t well thought out or even constructed so they have the ability to be seen elsewhere on the web, then you’re doomed before even hitting the publish button.

So why are titles so important? Well, the Google SEO Starter Guide explains it in the best way possible.

A title tag tells both users and search engines what the topic of a particular page is. The Title tag should be placed within the head tag of the HTML document . Ideally, you should create a unique title for each page on your site.

But wait a minute! You’re talking about your blog titles! Well, I am and if you’re looking at my Title tag right now, you’ll notice that my blog title is actually the title of this particular page. It’s a sweet function of the CMS I use, but luckily for you, if you’re blogging or building things in WordPress or any other situational blogging software, more than likely it’s doing it automatically for you.

So what goes in a title?

The title of your homepage or any other part of your site aside from your blog should include your company name, possibly your location, and what you provide/could do for anyone in the area. It’s no frills, to the point, and that in turn makes it easy for sites like Google to process and show to the people searching for that specific kind of need. It’s a can’t miss to be honest.

The actual meat on the bones is going to be your blog. It’s going to be the portion of your site that’s repeatedly updated. While keeping all of the posts and title tags uniform would be good if you’re going to focus in on one area, you’re really going to want to make your titles descriptively direct. You want to snag the reader, suck them in so they actually WANT to read what you have to say, and that the title of the post should always be the title of the page.

What this is going to do, is create page upon page of different and unique titles. The science behind it is really simple. Create enough content to spider web out into the world of search. You never want to limit your viewers to one specific word, being different and creating individual titles for everything will produce great SEO results to relevant searches.

I can’t leave you without posting some do’s and don’ts when it comes to title creation. Again, let’s refer back to the company that controls it all. Google posts in their guidelines that in order to accurately be seen on their search engine, you should follow these simple guidelines when it comes to title creation.

Do this – Choose a title that effectively communicates the topic of the page’s content.

Do this – Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site.

Do this – Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result.

Don’t do this – Don’t choose a title that has no relation to the content on the page.

Don’t do this – Avoid using default or vague titles like “Untitled” or “New Page 1”

Don’t do this – Avoid using a single title tag across all of your site’s pages or a large group of pages

Don’t do this – Avoid using extremely lengthy titles that are unhelpful to users

Don’t do this – Avoid stuffing unneeded keywords in your title tags

So this concludes the second post in the SEO Starter Series. You can see the first post here on my site SEO Starter Series: Tagging.