Local SEO isn’t just about “adding the Pittsburgh” to your website, there’s way more to it than that. If you’re not on at least the first page of search results for your product in your own location, you could be missing out on hundreds and even thousands of customers who are going to other businesses that offer products like yours!
Why Local SEO Marketing?
Local SEO marketing targets customers incredibly relevant to your business. These customers are close enough to your business that purchasing something you offer is a strong possibility. Having proper local SEO techniques and strategies applied to your website can help build a stronger customer base over time while allowing your business to grow with it!
Local search engine marketing techniques vary from business to business, but a few principles that remain are common for all.
- Local specific pages should be present on your website.
- Schema should be present on your website.
- Your Google map listings should be correct.
- Citations around the web should all be uniform to your business location.
- Correctly setting up your Google+ business page is a must.
- Address, phone number, and other contact details should be visible on each page of your website.
Following these local seo marketing tips can enable your business to round out it’s local business marketing strategy and start grabbing the attention of local customers looking for products and services like yours. At the very least, if you’re not interested in a full-blown SEO and marketing plan, getting the fundamentals of local search engine marketing correct can help your online presence immensely.
With the importance of Google’s map listings and now branded business pages on Google Plus, setting these various profiles up can get confusing. However, when they are done correctly the listings and business pages can get your name and contact information showing up throughout many keyword searches in the local areas that you specify as important. These local seo services are vital to the success of your business online!
We’re living in a world where everything is searched, researched, and bought online. Don’t miss out on the many opportunities that can be available by incorporating search engine optimization into your local business marketing strategy!