Google Penguin 2.0 Thoughts…

In today’s world, simply being just an SEO isn’t enough. I’ve been able to teach myself the necessary requirements to understand both the adaptation of SEO, and the websites that are fueled by it. On top of SEO, as Google Penguin 2.0 was just released, we’ve gone even deeper down the rabbit hole with the use of social media and Google Plus as the driving reason behind getting ourselves seen in different markets.

Google Penguin 2.0Google Authorship(get verified for authorship now) , is now more important than ever. Google has seemingly pushed the use of Google Plus upon us, and that’s not necessarily a bad thing. Personally, I think Google Plus has gotten loads better since it’s original release. Not to mention that now when you’re verified for Google authorship, it has had the ability to rank your pages faster, and even give them top priority in some cases. Making my goal on the SEM side of things to become more known in Google Plus and make my way throughout more friend’s circles.

Another fantastic thing that has come with Google Penguin 2.0 is that the keyword trend graph from Google has some more traction, and appears to work more than half the time when I use it. I still prefer doing things the older school way and going by referred and comparable searches, but the trends map has a purpose now, and it gives us that extra juice for being able to find rising keywords and getting the jump on our competitors out there.

Changing the way we think with Google Penguin 2.0…

Probably my favorite throughout the entire Google Penguin 2.0 release is that we don’t have to be so reliable to spam keyword phrases anymore. We’re rewarded(always were, just more-so now I feel) for actually cultivating content that can rely on phrasing of the subject instead of relying heavily on “Keyword Keyword City.” I’ve come to really detest that line of thinking anymore. Seeing articles that are forced with that kind of keyword phrasing really turn me off, and show me that the progression of their SEO hasn’t changed. Now of course, it’s not all going to change at once and even in some instances won’t ever change(we’re still going to use the phrases), but maybe we’ll all do it a bit less out there!

I’m excited and ready to see what else Google Penguin 2.0 has to offer the SEO community. I think it’s a great thing with some of these fundamental changes in the way we produce content. Totally necessary and exciting!