10 Google Chrome Extensions Every SEO Should Use

Google chrome extensions can help you in many ways. From being organized to playing games, you can find almost anything for the Google Chrome web browser on the Chrome web store.

When it comes to SEO, there are ten chrome extensions that I can’t do without for analyzing on-page and off-page metrics. Integrating these extensions into your routine can help you take your SEO to the next level. Having used these extensions for the past few years, I have great insights into things I love and things I wish were done differently about these extensions listed below.

These chrome extensions can help you:

  • diagnose code for websites
  • analyze on and off-page elements for websites
  • help your link building strategy
  • increase your overall task efficiency

Due to SEOs having to analyze websites often, most if not all of these chrome extensions are suited to handle any task you may have. I urge you all to try these and leave comments about what you liked or didn’t like using these extensions. Ready? Let’s go!

10 Chrome Extensions for SEO


In my opinion, MozBar was the first chrome extension of its kind to bring SEO into the spotlight. MozBar focuses on three main points for SEO:

  1. SERP analysis
  2. Site/competitor research
  3. Link profile analysis

For me, being able to search Google, Yahoo or Bing, and being able to see a multitude of statistics about each listing in the SERP is fantastic. Not only seeing the SERP data in the listings, but being able to download it into .csv format helps me keep records of any kind of work or analysis I’ve done in the past. Moz also excels with local seo for small businesses. I would say this tool is also excellent when it comes to managing the local SERP experience and figuring out ways to improve your local listings.

mozbar - chrome extension

While link information is also shown on the SERP listings, MozBar’s individual site/competitor research section is solid too. If you don’t actually have a Moz account, you can still see the high level metrics, and download a sample of information from the competitor website. This is where MozBar also has some on-page tools to quickly help you look at competitors or your site for diagnosing issues or changes you can make to improve your customer experience. Some of these tools are:

  • Link highlighter (followed, nofollowed, external, and internal links)
  • Page attributes (canonicals, Google Cache URL, IP address)
  • On-Page elements (page title, H1, Meta information)

Finally, the third SEO function for MozBar is the link analysis, and while I have some gripes with it (link index isn’t as fresh compared to others like Ahrefs and Majestic), it gets the job done from a free or paid perspective. This section of the MozBar offers detailed information of a web page. You can use this aspect to get detailed information about a site’s inbound links for quick high level link comparisons.

If you’re just starting to learn SEO, or you’re a grizzled vet, MozBar offers many things that make it valuable enough to take up space in your chrome extensions list.

Web Developer

The Web Developer chrome extension is another personal favorite. This is my go to tool for inspecting on-page elements and diagnosing any potential issues that could be happening on any given webpage of a site.

I use this tool for random daily checks down to in-depth 100+ page site audits that I’ve delivered to major clients. I really can’t say enough positive things about it.

The Web Developer chrome extension is the official port of the FireFox Web Developer extension. The tool itself addresses many things an SEO would need to understand about a website or web page.

Some of the things Web Developer can do:

  • Disable JavaScript, plugins, and pop-ups
  • Disable cookies, css, and on-page elements
  • Outline on-page elements like headers, links, and containers
  • Built in code validation

Web Developer - Chrome Extension

I do have to call-out that this chrome extension also has a built in viewport selector, however if you have a mobile website that’s not responsive and instead has it’s own mobile URL; it doesn’t recognize and redirect to that site, so you end up looking at the full site in a mobile sized window. A small annoyance, but Google’s Mobile Friendly Tester is enough to testing the mobile application of a website in any capacity.

Ayima Redirect Path

Ayima Redirect  - Chrome ExtensionAyima Redirect Path is a simple chrome extension that simply shows you the start and end state of a redirect. This is incredibly helpful for confirming that a correct redirect was applied (301 vs. 302). I’ve used this tool for spot-checking site migrations in the past, and general maintenance as one page expires and a new one takes it place.

Another thing I love about the tool is that if you actually click on the link, it displays the server information of the specific end-state URL. Most of the time not necessary, but valuable if at any point you actually need to give results back to a development team.

Server Status Code Inspector

Like the Redirect Path chrome extension, the Server Status Code Inspector extension is just as simple. This extension shows you a quick server status code in the search bar of your chrome browser, providing you the code of the server error, or letting you know if everything loaded correctly and provides a 200 code.

Super simple and perfect for a quick site diagnoses if you need it. Mostly it’s just my health check to make sure that everything should be displayed as intended, and if not I can explore further.

User-Agent Switcher

This chrome extension allows you to change user-agents on the fly within your chrome browser. Whether you’re developing or diagnosing issues on a website; and you need to see what it looks like between mobile, tablet, search-bot, and other browsers – it can all be done with the click of the button.

What I absolutely love about this extension, is that it’s seamless. You can go down the line with view selections and see any site issues instantly. It also recognizes mobile sites, unlike the web developer tool and automatically redirects them (because it mimics the real view you select). It’s perfect because you don’t have to go to the Google tool (even though I still like it) to get the view that you want for your website.

It’s wide range of available selections really leaves no stone un-turned when it comes to seeing how any customer or search engine bot could view the site.

Page Load Time

The Page Load Time chrome extension is another simple tool that measures page load time (ms) and loads it in the web browser. The web timing API is used for precise measurements.

While this tool isn’t in-depth with telling you why a particular site may be slow loading it gives you a good idea in alerting to you a potential issue that can be diagnosed with the next chrome extension.

PageSpeed Insights

While a one time chrome extension, PageSpeed Insights is perfect if you’re looking to increase the speed in which your website loads. When it comes to SEO, site speed is a ranking factor for the Google algorithm, and it’s been debated over the past years just how much of an impact it is. Personally, I consider it a large factor, but not just for SEO – the customer experience can be greatly hindered if your website is slow. Correcting these speed issues are a must.

PageSpeed Insights analyzes your web page and provides tips and issues for both Mobile and Desktop versions that could help increase the speed of your website. The thing that I really love about this, is that if you have limited knowledge when it comes to technical optimizations, Google provides a ton of information based around their recommendations for you to digest or help provide recommendations tactics.

This tool could be ranked higher among the list, but it needs to be mentioned either way.

pagespeed insights - chrome extension

Check My Links

Plain and simple, the Check My Links chrome extension was developed for designers, developers, and content editors. If you’re looking at a page that has a lot of links within it, this tool can be used to quickly highlight and check to make sure that those links are working appropriately.

If that page has broken links, it will show them and highlight them red – while also listing the status of the error next to the link. A nice simple tool to quickly diagnose linking issues is never a bad thing.


This chrome extension is good for making quick changes to your website and clearing all the data that could be getting in your way of seeing those updates.

It can also help with these tasks below:

  • Delete your browsing history
  • Remove download history
  • Erase temporary files
  • Clear cookies
  • Empty Cache
  • Remove Flash Cookies (lol Flash)
Evernote Web Clipper

evernote web clipper - chrome extensionFull disclosure, this chrome extension needs an Evernote account. That’s good news about this, Evernote is fantastic and you should get an account.

I’ve actually used Evernote Web Clipper to snag all the screenshots throughout this post; it’s simple to master, easy to edit, and a free solution that actually works without bloatware. While the tenth and last extension is an accessory to the main solution (Evernote), being able to increase productivity and record things makes you more efficient overall, and who doesn’t love that!

So thats it; my very detailed list of my favorite chrome extensions for SEO. What do you think…did I miss any? Feel free to leave your comments in the comment section below!