Search Engine Optimization
A lot of small businesses throughout the Pittsburgh area don’t put stock into spending money to increase their organic online reach. In a world where Return on Investment(ROI) means everything, Search Engine Optimization(SEO) for the average small business should be an essential part of your advertising budget. The B2B and B2C numbers are a staggering success when it comes to the ROI from internet marketing and Search Engine Optimization.
According to WebMarketing123’s 2011 State of Digital Marketing Report, which surveyed 500 B2B and B2C marketing professionals, SEO makes the largest impact when it comes to generating leads.
What exactly is SEO?
SEO is the process of getting your website to show up through the natural rankings of search engines(Google, Yahoo, and Bing). The natural search engine rankings are where local businesses, web pages with content, and other media like videos show up that the search engine deems to be the most relevant search to your specific keyword.
The reason why it’s so important for today’s businesses to adapt to the internet, is that millions of searches are done online and what once worked as a solid medium(Television, Newspaper, Radio) is solely fading away to the online world and inbound marketing. Having a solidified SEO strategy for your website is something that can continue to help while not spending hundreds and even thousands of dollars into a campaign strategy that will work for a few days and have you falling back into irrelevancy online.
See The Value In SEO For Your Small Business
Here’s a few reasons why SEO is the right choice when it comes to paying for advertising, and choosing an SEO campaign that meets your needs online.
- Customer Reliability – Potential customers often feel that a site that is higher in the natural rankings have a more trustworthy product or service over those that don’t rank well within search engines.
- Increase Site Reach – With SEO, you have the ability to appropriately target more users with more accurate content to reach further across Google searches helping you rank more appropriately to build stronger visits to your website.
- Still going, even after you’re done paying – SEO has the ability to increase your site’s ranking and keep it in the search results long after your SEO campaign has ended. Making it the clear choice of advertising against the “bang for your buck” alternative.
As a small business, local SEO should play a larger part in your overall advertising budget. While the internet was once regarded as a complete mystery, missing out on potential views online by having no solid internet marketing strategy can be absolutely backbreaking to your business in today’s “driven by the internet” world.